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Origin of the Brand TaylorMade

Origin of the Brand TaylorMade

TaylorMade is one of the major brands in golf, and no matter what the future holds, its place in golf history is secure as this is the company that introduced metal woods to the game. TaylorMade origins date to 1978, when Gary Adams began showing PGA Tour pros the metal-headed drivers he was building. In 1979, Adams took out a $24,000 loan and founded TaylorMade Golf. A metal driver - 12 degrees of loft, cast from stainless steel - was the company's only product.NotablesPGA Tour players Ron Streck and Jim Simons put the metal driver into play at the 1979 MONY Tournament of Champions, although both used it as a 3-wood off the fairways. Streck was the first golfer to win carrying a TaylorMade metal wood in 1981, and TaylorMade quickly grew into one of the powerhouses in the golf manufacturing industry.Significance of the Brand "TaylorMade"The most important factor determining the success of an organization; without strong people, the best products, technologies and innovations will fade away. In a competitive market where the key players have such incredible technologies, number one is determined by the group with the best leaders and the most talented individuals. In 1 998, TaylorMade became a wholly owned subsidiary of the Adidas Group. In 2003, TaylorMade acquired the venerable Maxfli brand, best-known for golf balls. And in 2008 the

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